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HANKER Press Release, July 2010

Sydney, July 31, 2010

HANKER launches its global site for professional women with an unrivalled offer of gorgeous Accessories for Work and Life.

HANKER is well known to private clients in Sydney, New York and London as a bespoke styling service for affluent, accomplished and very busy professional women. With the launch of the web site, professional women everywhere can now shop HANKER's hand-selected offering of stylish accessories — safe in the knowledge their order will be delivered in the wink of an eye via worldwide express.

HANKER is the creation of business advisor, investor and social entrepreneur, Kate Evers. In her own career, Kate has been struck by the frustrations of professional women struggling to reconcile career expectations with home life, relationships, health, and a sense of personal integrity. Finding inspiring solutions that work for professional women is Kate's motivation for launching HANKER online:

"HANKER aims to build respect for a feminine presence in the workplace, to make the practical challenge of balancing everyday life easier, and to bring joy and creativity to the workplace for both men and women. This makes good business sense, because it recognizes a large, hidden market; it also results in better decisions, informed by more diverse experiences, for us all."

As the woman at the helm of HANKER, Kate has a bold and carefully charted strategy for the business:

 "We need to walk before we run and remember the needs of professional women are always at the core of what we do; we also expect to be trying new things early on. This means extending the offer of products and brands, stretching into new delivery and marketing channels, building strategic partnerships, and extending into non-traditional information and service products."

HANKER's launch offering includes trench coats from Aquascutum, handbags from Anya Hindmarch, crafted Italian leather goods from Henry Cuir, quirky accessories from Kate Spade, printed scarves from Liberty, scents from Miller Harris, jewels from Erickson Beamon, and the perfect classical umbrella from Pickett.


For media inquiries please email media@hanker.com.